Our Story

Hemingway was created with a simple belief: make fewer things - but make them properly. 

I’m Greg Swanepoel, the founder. My career has taken me through building and rebuilding businesses, and those experiences shaped how I think about products, value, and longevity. Over time, I moved away from volume-driven production and toward small-batch, craft-led work — pieces with intention, weight, and character.

Hemingway focuses on leather and small-batch bespoke upholstery bags, crafted in limited runs using mixed mediums and carefully chosen materials. Each piece is designed to feel substantial and enduring — something that will age well, rather than date.

Our philosophy is: 

• small batches, not mass manufacturing
• craftsmanship over convenience
• heritage value, not disposable fashion

These bags are made for people who appreciate texture, workmanship, scarcity, and quiet confidence — people who choose objects with meaning.

Hemingway isn’t about chasing scale. It’s about creating exceptional pieces that last — and deserve to be kept.